Jolt Cola

Launched in 1985 as America’s first carbonated energy drink, Jolt Cola dominated the hearts and minds of video gamers, hackers, journalists and other night owls across the country with its commitment to all the sugar and twice the caffeine in every can.  The cola drink was created in by C. J. Rapp.  It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks.  In the fall of 1987, the company began marketing a low calorie version, called Jolt 25, which was sweetened with a mixture of sugar and NutraSweet (a brand of aspartame), and had 25 calories per 12 US fl oz (350 ml) can.




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