Launched in 1984, Rainbow Brite was actually a creation of Hallmark Cards. The animated series was about a young girl named Wisp who is brought to a gray, desolate land with the mission to bring color to this fictional world by locating the Sphere of Light. Along the way, she befriends a furry creature (called a sprite) named Twink and a magnificent horse named Starlite and finds a mysterious baby who turns out to be the key to her mission. With the help of her new friends, Wisp locates the legendary Color Belt and rescues the seven Color Kids, who had been trapped by the King of Shadows. Using the Color Belt, Wisp and the Sphere of Light defeat the King of Shadows, liberate the sprites and bring color and beauty to the land, henceforth called Rainbow Land. Wisp is renamed Rainbow Brite in honor of her new role as leader of the Color Kids, who are together in charge of all the colors in the universe.
The original series ran from 1984-1986.
Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. Rainbow Brite and the Star Stealer was released as a full-length theatrical film in 1985.