The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match, and they each had a dessert- or fruit named pet. Like the Strawberry Shortcake doll, all the other characters’ dolls had hair scented to match their dessert theme. The characters lived and played in a magical world known as Strawberryland.
Strawberry Shortcake is a bright and energetic little girl with red hair and freckles with a big, adorable smile, said to be about 6 years old. She usually wears a red dress with a white pinafore, and a large pink bonnet decorated with strawberries. In the 1980s, Strawberry Shortcake and nearly all of her friends wore green-and-white stripes in the design of their costume, usually involving (but not limited to) striped stockings. In her earliest adventures, Strawberry’s home was a shortcake surrounded by well-tended strawberry vines, but in 1983 she moved into her “Berry Happy Home”, a large and ornate mansion. Strawberry is kind, resourceful, and always ready to help a friend in need. Other than her friends, Strawberry Shortcake also loves her cat, Custard. Her adversaries are the Purple Pieman and later, his colleague Sour Grapes.