Where Are They Now?…Will To Power

Where Are They Now?...Will To Power

The one consistent in Will to Power is writer, producer, remixer Bob Rosenberg. Various females performed lead vocals including Elin Michaels, Gioia Bruno, Donna Allen, Wendy Pederson, Siddy Betancourt, Rachel Newman Suzi Carr, and Maria Mendez.

In 1985 Bob became the original “Hot Mix Master” on Miami’s Hot 105. His 7-minute Mega Mixes were played in full rotation and charted as actual songs. The #1 Song for the year 1985 was “Lime Hot Mix”, #1 song in 1986 was “Run DMC Mix”. #1 song in 1987 was “Dreamin” by Will to Power.

Bob wrote Dreamin’ in memory of his twin sister who passed away in August 1986. Bob decided to put his creative energy into his own music and released Dreamin’ in April 1987. Dreamin’ stayed on the top 5 in South Florida for over 36 weeks which still stands as the record.

‘Say it’s Gonna Rain’ was released in May 1988 and hit #1 on Billboards Dance Chart. ‘Baby I Love Your Way/Freebird’ was released in September 1988 and went to #1 on the Hot 100 chart. Epic had not planned on releasing this so Bob asked his former Hot 105 employer, Bill Tanner along with Jerry Clifton to add it to their stations and affiliates. After seeing 30 major adds, Epic decided to promote it. “Baby I Love Your Way/Freebird” hit #1 on Billboard’s Hot 100 chart in December 1988.

Baby, I Love Your Way/Freebird was the first video for Will to Power. It went to #1 on VH1 and was #9 for the year on VH1. MTV’s Kurt Loder did a week-long “hit piece”, bashing the video and the medley. He interviewed both Peter Frampton and the remaining members of Lynyrd Skynyrd who both gave it an enthusiastic ‘Thumbs Up’. The song attracted an entire generation that was not familiar with the originals.

 

 

 

Fading Away was released in January 1989 and went to #1 on Billboard’s Dance Chart

“I’m not in Love” featured vocalist Elin Michaels. Epic released a rough mix of the record when they discovered Atlantic Records was releasing the same song by artist Joey Kidd. CHR stations played both versions and Will to Power won by a significant lead causing Atlantic to drop their version. “I’m not in Love” peaked at #7 on Billboards Hot 100 and #4 on Adult Contemporary.

No video was made for “I’m not in Love” and the album, Journey Home was released 3 months later with a completed, mixed version. “Journey Home” got some great reviews including Billboard Magazine and LA Weekly which did a 2-page review by Chuck Eddy. Eddy called “Journey Home” his favorite album of the decade.

Bob remixed/edited “Beat Box” for 2 Live Crew’s first history-making album. David Hobbs credited him as “King of the Edits”. The late but great Christopher “Fresh Kid Ice” Wong Won wrote in his book “My Rise 2 Fame”: “We had this radio dude named Bob Rosenberg do some edits on it. His name was heavy in the streets. He did songs like “Dreamin” with Will To Power, which was a group he started. He was a big influence on HOT105 radio station back when they had heavy freestyle music programming.” Rest in Peace Fresh Kid Ice. Bob also did trick edits on other releases by Luther “Uncle Luke” Campbell as well as Freestyle artist, Sandee’ (produced by Any Gonzalez). Bob mixed and edited “No One Knows” by Wild Mary’s along with writer/producer, Michael Morejon.

Will to Power released their “Spirit Warrior” album in 2005 which was only promoted to DJ Record Pools. The song “Dreamin (again) sung by Gioia Bruno of Expose’ went to #1 in DJ Times magazine as well as record pool charts and Dance stations like WMPH in Wilmington, DE
“Spirit in the Bottle” also charted well.

2009 was the release of “Still Fading Away” which was mixed by David “Scratch D” Noller of Dynamix II and Bryan “B-Minus” Ives. This version was Break Beat/Miami Bass.

 

Will to Power’s Current lineup is Bob Rosenberg and Elin Michaels.
They most recently released, “Will to Power’s Greatest Hits – Remastered and Remixed” in 2019 with Remixes of their hits as well as new original material and another remake/mashup of 2 classics by the same group.

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